Social media strategy,
Content creation
One of the goals of La Galería Estudio, the studio where I interned as a Community Manager for three months, was to polish and improve their website, which they use as a portfolio for their work and projects.
After analysing the current website and looking for inspiration, I shared a list of ideas and actions with my boss to enhance both the quality of the website and the user experience. Some of the changes and improvements included:
- SEO implementation across the entire website (pages and portfolio entries)
- Adding ‘Services’ and ‘About Us’ pages: fully responsive and visually attractive pages to improve user experience and attract more clients
- Updating and adding projects: creating portfolio pages for recent work while keeping layout and image quality in mind
As part of my internship, I also curated and created content for the company’s Instagram page.
I started with an audit and analysis of the current account, processed the data, and shared recommendations on how to improve engagement, grow the business, and hit social media goals. I also included market research with competitors and references. Once the direction was agreed upon, I crafted the final content plan and started creating content (or posting previously made material).
At the end of the three months, I ran another brief audit, which showcased a significant increase in engagement across all types of posts, with +13.8% followers on Instagram, and +31.5% website visits. Super satisfying!