The founder of Better Life for Animals approached me for help managing their social media, particularly on their brand strategy and awareness. 

The main challenge was the lack of a clear strategy: BLFA’s mission and messaging were getting lost and inconsistent. Unlike similar organisations that relied on graphic images to expose the harsh realities of factory farming, BLFA’s main product was children’s books. This meant we needed a strategy that conveyed the message without alienating kids, while still appealing to parents.

After reviewing the non-profit’s online presence, I began shaping the brand identity into a cohesive strategy aligned with the organisation’s goals:

1. Develop the brand and the strategy: defining identity, mission, vision, and long-term goals.
2. Identify and market to the target audience: focusing on parents with children aged 5-12.
3. Create a digital brandbook: ensuring all content is cohesive, recognisable, and aligned with brand guidelines.

With the brand identity and strategy in place, we then focused on producing content for Instagram, Twitter, and Facebook, creating a consistent and engaging online presence.