Designing and executing multi-channel campaigns, combining strategy, creativity, and business objectives to drive impact and growth.
talía
morales
morales
Marketing Strategist
& Creative
- Based in Valencia
- Experience 4 Years
- Languages Spanish, English
About Me
Hi! I'm Talía, a Marketing Strategist and Creative based in Valencia, Spain.
I build campaigns with a data-first approach: insights and research shape the why, while creativity brings the how to life.
Let's chat!
My Resume
Skills
Marketing Strategy & Execution
Event Management & Brand Activation
Planning and execution of sponsored events and brand activations with international partners, aligning stakeholders, materials, and on-site execution.
Partnership & Sponsorship Management
Managing relationships with global partners and sponsors, fostering sustainable and strategic collaborations that drive growth and value for all parties.
Storytelling & Content Direction
Defining narratives, messaging, and quality standards for content, activations, and campaigns.
Data & Performance Optimisation
Analysing metrics and results to optimise campaigns, improve conversion, and maximize ROI.
Project Management
Coordinating internal and external teams and providers, ensuring that campaigns and projects are delivered on time and with expected results.
EDUCATION
2021 · 2022
Master's Degree in Social Media & Corporate Communication
Universidad Politécnica de Valencia
2016 · 2019
Bachelor of Arts in Songwriting
BIMM Manchester (University of Sussex)
2013 · 2014
Diploma in Film
Edinburgh Napier University
awards
Avantio | 2024
Partnerships Team Member of the Year
Experience
May 2024 · Present
Partner Marketing Manager
Avantio | SaaS
I lead the marketing and communication strategy for Avantio’s partner ecosystem, executing go-to-market and co-marketing campaigns with 60+ partners in the vacation rental industry.
⭐Drove a +32% YoY revenue growth at Avantio (2025 vs 2024) through targeted marketing campaigns.
January 2023 · May 2024
Content Marketing Manager
Ace Education | Business School
Led the social media and digital platform strategy for the sport business school, supporting enrolment goals through targeted strategies and campaigns for each degree program.
July · November 2022
Social Media & Community Manager Specialist
MURPH | Fashion & Creative Agency
Managed day-to-day social media and community engagement for six Pronovias brands (2.5M+ followers). Collaborated on social media and communication strategy for Parfois (1M+ followers).
My Projects
A selection of my most recent and relevant projects.
contact me